Want to take your business to the digital world?

If you’re a small business owner chances are you don’t have a very large social media marketing budget but you also realise that putting your brand on the digital map isn’t an option anymore. It is a necessity. How can you go about doing this without burning a massive hole in your pocket? We’re here to tell you that it is possible and here are few tips to get you started:

  1) Be prepared

Create a bank of content in advance. Do your research and create content that could last you, for say, the entire month. That way, you don’t have to scramble around at the very last trying to create content. Simply pick a post from the bank that you have created and post as and when required.

  2) Schedule

Chances are, as a small business you’re also strapped for time. Scheduling your posts beforehand will save you so much time. Facebook has a scheduling option that lets you schedule your posts for even up to a month.

  3) Think of your target market

When talking about social media marketing, there is no one size fits all policy. You need to identify your target market before you start working on strategy and creating content. Your target market will determine the course of communication that your brand will take going forth.

4) Engage with your customers

Aside from regular posts, make use of features like Facebook Live and Instagram Stories to give your audience a day-to-day update of what your brand is up to. Do behind-the-scene videos and share stories and pictures of your employees. Let your content reflect emotions and humour, those are two things that almost always work.

  5) Sign up for the digital marketing course at Bootcamp

These tips were but a small glimpse into the vast world of social media marketing. Social media marketing is a machine where all the gears need to do their job for the machine to truly work. At Bootcamp, we will show you just how to make sure every component in this machine does its job. Digital marketing if done right can propel your business to great heights and the social media marketing course at Bootcamp will equip you with the tools to do just that.

Our special social media marketing course for businesses starts on 11th March, 2019 and will last for 10 days, from 5 pm to 6 pm. Seats are filling fast, so give us a call on 9920853511 and sign up right away!

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