This one month course introduces you to the fundamentals of Digital Marketing, including Social Media Marketing, Search Engine Optimisation, Email Marketing and Copy Writing. The course starts on the 5th of each month and runs Monday to Friday, 9am to 6pm, for a month. This course is ideal for small business owners interested in managing their online presence, marketeers looking to expand into the Digital Marketing space or freshers preparing to enter the job market.
1. Introduction to Digital Marketing
2. Copy Writing
3. Developing Objectives & Smart Research
4. Social Media Advertising
5. Introduction to SEO – Keyword Research
6. SEO – On-page SEO & Off-page SEO
7. Email Marketing – Mail-chimp
8. Search Engine Marketing (SEM) and Goggle Analytics Tools
At the end of this course you will be able to create a basic Digital Marketing Strategy with a defined Marketing Plan. You’ll be able to target your audience through basic post designs and compelling SEO-friendly content. You’ll be able promote your business through online Advertising (SEM, Social Media Ads and Google My Business) and manage/improve your website’s ranking through SEO and rich content. You will also be able to track your customers and conversion with a basic understanding of Analytics tools. This course prepares you to either start running or manage your own business online, or gives you the skills to apply for a entry level Digital Marketer position.